At the end of last month we took part in the return of the Publimetro-Reciclatón recycling campaign.
Reciclatón aims to promote an environmentally conscious lifestyle. With this in mind, citizens of Guatemala City and surrounding municipalities are invited to collect as much paper, cardboard and plastic bottles as possible. The amassed material is donated to City Paper Foundation (la Fundación Ciudad de Papel) and the Association of the Beatitudes (la Asociación de las Bienaventuranzas). Both non-profit organisations help the underprivileged; the former hopes to meet the educational, medicinal and nutritional needs of those at a low income, while the latter houses children, youth and adults in abandonment. These bodies then sell all the recycled goods in order to raise funds for their beneficiaries.
On Friday 22, Metro launched this growing campaign alongside Reciclatón San Luis, ally and promoter of recycling in Peru. We of course, joined and supported the campaign, as we pride ourselves on being a pioneer for sustainable tourism. Our Sustainability Policy recognises our duty to have a ‘high positive impact on local populations’
It is through committing to initiatives such as this one that we can live up to our title. Determined to actively help the local community, we managed to contribute approximately 120-140 kilogrammes of paper and 5 kilogrammes of plastic bottles to this year’s Reciclatón project. Through this project, we are endowed with a greater understanding of the need to respect the environment and we remind the local community, as well as our guests, to ensure we continue to be a role model for sustainable development.